Ola Moore

'Calling all upstarts' campaign

challenge.

Virgin Money wanted to increase brand awareness and engagement, with a clear focus on start-ups and early-stage businesses.

The challenge was to create a campaign that felt consistent across OOH, digital and social, while speaking directly to entrepreneurs and positioning Virgin Money as a credible partner for growth.

Virgin Money wanted to increase brand awareness and engagement, with a clear focus on start-ups and early-stage businesses.

The challenge was to create a campaign that felt consistent across OOH, digital and social, while speaking directly to entrepreneurs and positioning Virgin Money as a credible partner for growth.

solution.

I worked alongside other Creative Directors to develop a multi-platform campaign that positioned Virgin Money as an enabler of business success.

We built a clear, consistent approach across channels, making sure the message landed with the right audience in a simple and confident way.

This included targeted OOH with bold, direct messaging like 'Calling all upstarts', designed to cut through and speak to ambitious founders.

We extended this into digital and social, using carousel formats and tailored content to reinforce the offer and keep engagement high.

In-store screens carried the same thinking, creating a consistent experience across physical and digital touchpoints and making the proposition clear at every stage.