Editorial design
challenge.
Knight Frank needed a publication that would showcase luxury real estate in Italy in a way that felt premium and immersive.
The challenge was to balance strong property imagery with editorial content and investment insight, without overloading the layout or losing the sense of quality expected by a high-net-worth audience.
The Financial Times’ New Agenda initiative addresses global challenges such as climate change, inequality and geopolitical tensions. It offers insights for governments, businesses and individuals. Covering a wide range of topics, it promotes responsible economic behaviour by equipping readers with the knowledge to make informed decisions. The main challenge was to raise global awareness and drive conversions.
solution.
I designed Italian View with a clear, structured editorial approach that allowed the imagery to lead while supporting it with refined typography and strong hierarchy.
We used a considered spacing and dynamic layouts to create an engaging flow, making the content easy to follow while maintaining a high-end editorial feel.
The result was a polished, immersive publication that elevated the properties and aligned with Knight Frank’s premium positioning.
Developed a dual creative approach for brand and performance, delivering a consistent system across all channels and markets.
1. Awareness (brand-led design, “Make Sense of It All”)
— Positioned the FT as an essential guide for business leaders navigating global challenges
— Messaging resonated with professionals who are curious, ambitious and value independent journalism
