Product photography
challenge.
Product return rates were high, largely driven by poor studio imagery.
The photography felt flat and uninspiring, and didn’t reflect the premium nature of the brand. Colour accuracy was also off, which meant customers were receiving products that didn’t match what they had seen online.
The existing studio setup wasn’t delivering the level of quality expected from a premium fashion brand.
The Financial Times’ New Agenda initiative addresses global challenges such as climate change, inequality and geopolitical tensions. It offers insights for governments, businesses and individuals. Covering a wide range of topics, it promotes responsible economic behaviour by equipping readers with the knowledge to make informed decisions. The main challenge was to raise global awareness and drive conversions.
solution.
To resolve these issues, I tested multiple studios, assessing their ability to produce high-quality, colour-accurate images while maintaining cost efficiency. After identifying the best partner, I negotiated pricing and contract terms to ensure optimal results without increasing costs.
The new approach resulted in striking, premium imagery that accurately showcased product details and true colours, significantly reducing return rates. The updated visuals strengthened Hunter’s brand perception across all platforms, aligning the product presentation with its luxury status. All this was achieved at the same cost per shot as before.
Developed a dual creative approach for brand and performance, delivering a consistent system across all channels and markets.
1. Awareness (brand-led design, “Make Sense of It All”)
— Positioned the FT as an essential guide for business leaders navigating global challenges
— Messaging resonated with professionals who are curious, ambitious and value independent journalism
