FT Brand Hub website design
challenge.
The Marketing Brand and FT Creative teams needed a central place to house and showcase key brand marketing initiatives. This was designed as a temporary solution ahead of Frontify, so it needed to be simple, intuitive and easy for teams to manage without friction.
The challenge was to:
— Create a clear, structured overview of multiple campaigns and brand platforms
— Make content easy to navigate and digest across devices
— Build something lightweight and usable for non-technical teams, while maintaining FT’s design standards
The Marketing Brand and FT Creative teams needed a central place to house and showcase key brand marketing initiatives. This was designed as a temporary solution ahead of Frontify, so it needed to be simple, intuitive and easy for teams to manage without friction.
The challenge was to:
— Create a clear, structured overview of multiple campaigns and brand platforms
— Make content easy to navigate and digest across devices
— Build something lightweight and usable for non-technical teams, while maintaining FT’s design standards
solution.
I art directed the project, working closely with an external agency to shape the overall experience and ensure the output aligned with the FT brand.
— Defined the structure and visual direction, bringing multiple campaigns into a cohesive, easy-to-navigate system
— Guided the agency on layout, hierarchy and interaction to balance clarity with a more considered, editorial feel
— Ensured consistency across desktop and mobile, with content designed to be easily updated through the CMS
The result was a clear, functional hub that gave teams immediate access to brand work, while setting a solid foundation ahead of the transition to Frontify.
I art directed the project, working closely with an external agency to shape the overall experience and ensure the output aligned with the FT brand.
— Defined the structure and visual direction, bringing multiple campaigns into a cohesive, easy-to-navigate system
— Guided the agency on layout, hierarchy and interaction to balance clarity with a more considered, editorial feel
— Ensured consistency across desktop and mobile, with content designed to be easily updated through the CMS
The result was a clear, functional hub that gave teams immediate access to brand work, while setting a solid foundation ahead of the transition to Frontify.
