Lookbooks and art direction
challenge.
Dunhill’s seasonal collections needed lookbooks that worked as both a marketing tool and a collector’s piece.
The challenge was to create something that felt elevated and timeless, balancing strong imagery with storytelling, without over-designing it or losing the brand’s understated luxury.
Dunhill’s seasonal collections needed lookbooks that worked as both a marketing tool and a collector’s piece.
The challenge was to create something that felt elevated and timeless, balancing strong imagery with storytelling, without over-designing it or losing the brand’s understated luxury.
solution.
I led the design and art direction of the lookbooks, as well as the photoshoots supporting them, ensuring a consistent visual direction from concept through to final output.
I worked closely with photographers and stylists to shape the imagery, and with the design coordinator on paper selection, printers, casting, location and prop sourcing to ensure every detail aligned with the brand.
We focused on a clean, considered layout that let the product and photography lead, supported by premium materials and refined typography.
The result was a series of lookbooks that felt sophisticated and collectible, while staying true to Dunhill’s heritage and positioning.
I led the design and art direction of the lookbooks, as well as the photoshoots supporting them, ensuring a consistent visual direction from concept through to final output.
I worked closely with photographers and stylists to shape the imagery, and with the design coordinator on paper selection, printers, casting, location and prop sourcing to ensure every detail aligned with the brand.
We focused on a clean, considered layout that let the product and photography lead, supported by premium materials and refined typography.
The result was a series of lookbooks that felt sophisticated and collectible, while staying true to Dunhill’s heritage and positioning.
lookbooks.
lookbooks.
art direction.
art direction.
